Trends & fashion news

Why everyone should be wearing wool.

If you haven’e experienced wearing wool you need to give it a try!

In cold, wet weather cotton loses all insulating properties and leaves you cold.

Wool, especially super-soft merino wool, offers several unique advantages over cotton that make it the fabric of choice for winter wear.

  • Wool is is an great insulator.
  • Wool can absorb a high amount of moisture — much more than cotton. Wool can actually hold a third of its weight in moisture before it even starts to feel “wet.”
  • Because of their physical nature, wool fibers naturally have anti-bacterial properties keeping you healthier.

Econica offers a unique collection of handmade luxurious merino wool undergarments made to your measurements.

Cashmere and wool

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